• Between the Lines

    Laurin Wittig is an award-winning author of historical romance novels originally published by Berkley/Jove and now available as ebooks. She has 20+ years of experience in the writing business as an author, a critiquer, and teacher of creative writing.

    In October, 2011, she closed her critique business in order to focus on her own writing. She maintains this blog as a resource to writers.

    To learn more about Laurin's books please visit LaurinWittig.com
  • What Between the Lines clients are saying…

    “Laurin Wittig has a phenomenal gift for identifying the problems in a story and, more importantly, suggesting ways to fix them. I can’t imagine trying to write a book without her!”
    Pamela Palmer
    New York Times and USA Today bestselling author of the Feral Warriors series from Avon.

    “Laurin Wittig’s talent for finding the essence of a scene and pointing it in a logical and more focused direction is unmatched. Laurin’s guidance is kind and to the point. More importantly she MOTIVATES!”
    Elizabeth Holcombe
    Author of Heaven and the Heather from Berkley/Jove

    “Laurin Wittig is the sharpest story surgeon you could ever desire. She peels away the unnecessary layers to find the strong bones of your plot and character. Laurin has discerned things about my characters that I was still waiting to discover, and I find her insights stunning.”
    Anne Shaw Moran
    The Marlene Award Finalist

    “Laurin Wittig is a genius. Her insightful comments and suggestions helped me change a good manuscript into a great manuscript. I plan to use her critique service for all my future novels. She's the writing/critique partner that we all secretly hope to find -- someone who will help your book become the best it can be, without any power struggles, jealousy or secret agendas.”
    Beverly Giroux
    Golden Heart Contest Finalist

  • Enter your email address to follow this blog and receive notifications of new posts by email.

    Join 1,633 other followers

  • Proud member of:

    Visit Novelists, Inc.


  • Advertisements

Pricing eBooks: Food for thought

I’ve been having a great ongoing conversation with my two best friends, one yet-to-be-published and one a NYT and USA Today best-selling author, about the shift in the publishing world that is happening.  Yes, I’m talking about the surge not only of ebooks, but of authors re-publishing their backlists themselves via the usual e-outlets, Amazon, B&N, etc., and the choice that is now viable for both traditionally published and not-yet-published authors – Independent e-publishing.

One facet of the conversation, not just between me and my friends, but between everyone involved in publishing and, perhaps more importantly, readers, is the pricing of e-books.  I regularly choose not to buy books I’d like to read because the Kindle price (my e-reader of choice) is equal to, or, amazingly, more than the price of the paper version.  This is not Amazon’s doing. It’s the publisher’s doing.  I regularly tag those books as too expensive because, well, I need to vent my frustration somewhere and that seems a relatively civil way to go about it.

Pamela Palmer, the said best-selling friend, sent me a link today to a great article on the pricing issue.  Now there’s math in this article that, frankly, I might have understood back in grad school when I was taking statistics but find incomprehensible today.  However, there are pretty graphs (I love a good visual aide!) so skim over the math if it bothers you, but do look at what this guy learns from his analysis.   In a nutshell, publishers are kidding themselves if they think they can’t lower e-book prices and still get a damn good return on a per book basis and sell more books.

Evil Genius Chronicles: Ebook Pricing vs Revenue

Seems I’m not the only one that thinks ebooks can be, and should be, priced lower than their dead tree counterparts. 

Your mileage may vary, but here’s my personal experience with this pricing issue:  Only one of my books had ever been released electronically by its NYC publisher.  In the last 6 months it was available from the publisher (roughly the second half of 2009) it sold 6 copies (down from 12 the previous royalty period), priced at $5.99, the same price as the paperback.  When I republished that book electronically, priced at $2.99, it sold 6 copies the first day and has gone on to a respectable 83 copies sold in December at Amazon alone.

Shameless self promotion: My backlist eBooks are all priced at $2.99. It’s working for me.

It’s becoming more and more clear that the traditional publishers are scrambling to keep up with the rapid changes in the book world.  Let’s hope they all figure out the pricing issues soon.  It will be a win-win-win for publishers, their authors, and readers if that happens!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: